Italio Comidas rápida y moderna italiana
Chief creative officer: Chris Robb
Design director, interactive director and lead designer: Mark Unger
Creative director: Ron Boucher
Old Chicago Pizza
Creative: Ron Boucher
Sotto Trattoria italiana
Creative: Chris Ritter
Benugo Bar londinense
Hanging sign image courtesy of Richard Heald.
A series of flexible visual assets was developed to use across the business, and a bespoke typeface ‘Benugo Franchise’ was adapted to allow all brand communication to have a consistency that was previously lacking. The Benugo logo was redesigned to create a marque that is contemporary and also increases legibility across all applications and signage.
Creative: Design Partners